Product Strategy + Web Enhancement
Improving the buyer experience with revamped product categorization and intuitive web functionality.
A global leader in providing reliable and secure wireless connectivity solutions for medical, industrial, and commercial customers.
Industry: Computers & Electronics Manufacturing
Size: 201-500 employees
Location: Santa Ana, CA.
Silex Technology has an extensive product portfolio and found itself constrained by their site navigation and templates. The goal was to streamline the process of product discovery, and create a seamless experience for buyers researching connectivity solutions.
I reworked the site navigation, by aligning it with how their buyers explore and research technical solutions and partnered with a web agency to execute the strategy.
We also reorganized the product portfolio and its presentation on the website. This restructuring enables buyers to quickly access product descriptions and specifications. Users can now refine their search criteria with various product filters, and select product comparisons to further evaluate the products.
Other marketing services:
Collateral - powerpoint decks, product brochures
Blogs and web content
Plan management and reporting
Team development and coaching
“Hollie is our go-to person for marketing help. She guided us through a complex product strategy and web project, from start to finish, which transformed a key part of the customer experience on our website. Hollie is quick, thorough, and communicates the big picture while managing the smallest details to ensure the best results possible.”
Keith Sugawara, CEO and President, Silex Technology America